Chick-fil-A asked us to promote their Smokehouse Barbecue Sandwich but cited challenges with promo-based content.

To drive engagement, we created live city events and a nearly endless scrolling scavenger hunt on one incredibly long barbecue

picnic table. We called it the Never-Ending Barbecue and brought it to life with IRL picnic pop ups and a unique profile on Instagram with 1,300+ individual posts filled with videos, games, and hidden promotional offers for the LTO sandwich.